Turn the bottle around. Read the ingredients. Here is what you are actually looking at.

It starts with what makes the foam

That lather comes from sodium lauryl sulphate (SLS) or sodium laureth sulphate (SLES). It feels like it’s working. It is, just not in your favour. SLS can strip the lipid barrier your skin relies on to stay moisturised and healthy. Every wash. It cannot tell the difference between surface dirt and your skin’s own protection.

• Linked to barrier damage and increased skin water loss
• Amplifies reactions in people with eczema or sensitive skin
• SLES can be contaminated with 1,4-dioxane, a manufacturing byproduct that the US EPA classifies as “likely to be carcinogenic to humans.” It does not appear on the label because it is a contaminant, not an ingredient.

The preservatives are worse

Body wash is mostly water. Water breeds bacteria. So it needs heavy preservatives to stay shelf-stable for two years in a warm bathroom.

• Parabens (methylparaben, propylparaben, butylparaben) have been shown to mimic oestrogen in laboratory studies. The Endocrine Society classifies them as endocrine-disrupting chemicals. Intact parabens have been found in human tissue samples.
• DMDM hydantoin is used as a paraben alternative. It slowly releases formaldehyde as it breaks down. Formaldehyde is an IARC Group 1 carcinogen. It will not say “formaldehyde” on the label.

“Fragrance” means nothing and everything

“Fragrance” or “parfum” is a legally protected trade secret. One line on the ingredients list. Behind it: anywhere from 10 to 200 individual synthetic compounds, with zero obligation to disclose any of them.

• Phthalates are routinely used as fragrance fixatives. They have been associated with hormonal disruption and altered androgen production in human studies.
• You have no way of knowing they are in your product. That is by design.

The bottle itself is part of the problem

Most body wash bottles are polyethylene or PET plastic. Your shower puts them through heat, steam, and physical stress every single day. That accelerates the leaching of plastic fragments and chemical additives directly into the product inside.

• In 2022, researchers found microplastics in 77% of human blood samples tested, including polyethylene, the same plastic most bottles are made from
• In 2024, a New England Journal of Medicine study found microplastics in arterial plaque tissue, where their presence was associated with a higher rate of cardiovascular events
• Heat and steam are known to accelerate how plastics shed, and a body wash bottle sits in a hot, wet shower every single day.

None of this requires a conspiracy. It just requires reading the label you have been ignoring.

Bar soap’s reputation for drying skin comes from commercial bars, which have the naturally occurring glycerine stripped out during manufacturing and sold separately. Cold process soap keeps the glycerine in, where it acts as a humectant and draws moisture back to your skin. There is no SLS in this formula either, so your skin’s lipid barrier stays intact rather than being stripped with every wash. Many customers tell us they reach for moisturiser less after switching.

That is exactly why this exists. Traditional bar soap sits in water, gets mushy, and feels gross. The magnetic system suspends the bar in air so it dries completely between uses. No dish, no puddle, no mush. It is a fundamentally different experience.

A 2018 Endocrine Society statement raised concerns about lavender and tea tree oil based on case studies in three boys with prepubertal gynecomastia. Follow-up research has challenged the finding, and peer-reviewed rebuttals have argued the concentrations and exposure routes in the original case studies do not match normal personal care use. We offer both scented and unscented variants. If you would rather skip essential oils entirely, the Unscented bar uses only the base ingredients: water, coconut, sunflower, rice bran, and olive oils, shea butter, citric acid, and rosemary extract. No fragrance of any kind.

You are right. Under Australian and international labelling rules, “fragrance” is a trade-secret term that can contain dozens of undisclosed ingredients, including phthalates that are flagged endocrine disruptors (Endocrine Society, 2015 Second Scientific Statement on EDCs). We do not use the word. Our scented bars use a single named essential oil at a specified percentage. Our unscented bar contains none. The full ingredient list is published in the Body Wash Bar Details section above.

Orders are shipped within 24 hours, Monday to Friday. All orders are tracked and usually arrive within 2 to 4 business days.

We offer a 99-day money-back guarantee. If you’re not happy, return it, no hard feelings.